Charles Sykes, Anti-Trump Conservative, Looks for Common Ground with the Left

Some conservatives are just as horrified as progressives.

Charles J. Sykes is among the more reasonable conservative voices in America now. Formerly a popular conservative talk radio host in Wisconsin, he once specialized in the sort of invective that drives ratings and barroom rants: The Census Bureau was a “bully”; Bill Clinton’s Justice Department was not unlike the Nazis; and so on. In the words of Milwaukee Magazine, he lived in “a Chicken Little reality where the sky is always falling and every public figure is forever running for cover.”

Then came Trump. During the 2016 campaign, Sykes broke ranks with Republicans over the candidacy of the oft-bankrupted real estate mogul. Sykes wrote a book titled How the Right Lost Its Mind. He became a regular contributor to the New York Times and a cogent critic of Trumpism. 

When I spotted Sykes at the Miami Book Fair, I had to ask him a question many people are asking: Can the left and right unite to get rid of Trump?

Here’s our conversation, edited for length.

Jefferson Morley: The country is in an emergency situation with Trump, and I think every possible solution should be considered, even things that haven’t been tried before, like the left working with the right. What could the left learn from the right at this moment when we have an incompetent, ignorant, impulsive, deceptive president?

Charles J. Sykes: First of all, I agree with every way you just described him, so let’s start with that. We have some commonality. If there is a Venn diagram between left and right, there’s not a lot of overlap these days, but there is some overlap, and that overlap is crucial on things like the truth ought to matter. Facts ought to matter. Rule of law ought to matter. Let’s find that common ground.

I find it interesting that people on the left are now suddenly very interested in the whole idea of checks and balances, and that’s OK because this is now an emergency, so let’s talk about it.

People on the right have to come to grips with, have we become a post-intellectual, post-knowledge movement? I think that’s important.

The one suggestion I would make [to the left], no political conversation can begin by people saying, “Will you confess now that you are a bigot and you’ve always been a bigot?”

Also recognize that there are conservatives who are as horrified, if not more horrified than you are, by what’s happened.

JM: What was the moment for you in the last few years when you realized what was coming? Was there an ‘aha’ moment?

CJS: No, there wasn’t one moment. It was this long, soul-crushing slog where I kept thinking, “This can’t happen. This won’t happen,” and then the growing recognition that the conservative movement was much more broken than I had thought. I thought I understood what [the movement] was about. I thought I understood who we were. And then I started to realize, this can’t be happening, if I was right.

There were two phases of this, both of which had their own soul-crushing qualities. The first was Trump’s rise to the nomination over other much more acceptable candidates, and the way the Republican electorate was voting for this man who was so manifestly unfit, so obviously a con man.

It wasn’t that the information was not available. And this was helped by the capitulation of much of the conservative media. To watch Fox News, Rush Limbaugh and others play this disingenuous, sick game of enabling him, I don’t know what game they were playing, but it had disastrous consequences.

The second phase, which was just as disillusioning, was watching all the people who… understood who Trump was—and in Wisconsin we voted against him overwhelmingly—fall in line behind him, one by one, because it was a binary choice, tribal politics. No matter how awful or terrible he was, no matter how many women he sexually assaulted, no matter how many disabled reporters he mocked, at least he wasn’t as hateful as Hillary Clinton.

I don’t think I was naïve about how partisan we’ve become, but the power of that tribalism was really on display there.

JM: You talk about being surprised. I think people on the left would say there’s a straight line from George W. Bush to Donald Trump, and that’s what set the stage for this. So you can’t exempt yourself from blame.

CJS: I don’t. I went back and I said, OK, I had been wrong about some things that I obviously did not fully understand, and I may have participated in myself. As you go back, you start to realize, wow, here are some warning signs I should have seen…

But there is a discontinuity between the party that used to listen to William F. Buckley and now listens to Sean Hannity; that used to read Edmund Burke and now reads Ann Coulter. So some things are not a straight line.

JM: Did you have a favorite among the Republican candidates?

CJS: I expected all along I was going to support Marco Rubio or someone like Marco Rubio. But he didn’t even last long enough to get to Wisconsin.

JM: Now we live in a social media world. We have the Facebook behemoth. Can we ever get back to having credible sources of information that are not immediately impugned and sidelined because of people’s preconceived notions?

CJS: That is an urgent question. That may be the most urgent question. You ask, was there an ‘aha’ moment for me? I think it was sometime in the middle of 2016 when I realized that I was no longer able to push back against fake news. So with people I had known for 20 years, I could not penetrate this alternative reality silo. They were immune. Nothing outside that bubble was credible to them. That was the ‘oh shit’ moment: where they had succeeded in delegitimizing everything on the outside. I don’t know how we put that back together.

JM: Is Robert Mueller our savior? How do you think about the Russia investigation?

CJS: It is immensely important. This is one of the most disillusioning parts of what’s happening: the failure on the part of conservatives to recognize that this is a fundamental issue of our democracy, if we had the Russians trying to undermine our democracy, this is very big and deep.

Having grown up in the era of Ronald Reagan to hear Republicans say, “It’s not that bad.”… I had a caller on the CSPAN show I just did who was defending Vladimir Putin, saying, “Putin stands up for his people just like Donald Trump.”

Obviously, this is a serious investigation. Don’t expect the Trump base to be moved because the battlefield has been prepped already: “this is biased, this is a witch hunt.” I actually believe if we had this media environment in the 1970s, Richard Nixon would have survived Watergate. I’m not kidding. Imagine if he had a Hannity and a Breitbart News and a Fox News.

On the other hand, I think that this is like turning over a rock. You are going to find so many things besides just the Russian collusion. We say that Donald Trump is a con man and a fraud, but that’s the way he’s done business for years. Now suddenly you have a guy [Mueller] who is going to get everything.

… I think if Trump tries to fire Mueller, I think you will have a full-fledged constitutional crisis.

JM: I feel like that’s inevitable: He will fire Mueller.

CJS: I think that anything that is conceivable, is perhaps likely. So, going back to your original question, that’s when you have to have Democrats and principled Republicans voting together. That’s when you are going to need conservative Republicans to say we’re going to draw the line.

It has already begun to a certain extent. Don’t underestimate the significance of John McCain, Bob Corker, Jeff Flake, and to a lesser extent Ben Sasse. They’re not running for reelection, so that’s a downside. The upside is that they speak for a lot of Republicans who are not willing to speak out. So there’s a residual potential there—unless you scare them off.

JM: So if you’re a congressman from Wisconsin and somebody says here’s an article of impeachment, are you ready to vote for that?

CJS: Now? No, it’s premature. This is one of the rare moments where I think Nancy Pelosi is the real voice of political savvy. She understands: Keep your powder dry. Don’t burn it all until the real stuff comes down. To talk about impeachment at this point, all it does is reinforce the instinct to circle the wagons.

You know more stuff is coming. Wait until you get it. Don’t cry wolf.

JM: Do you think Trump will survive his term?

CJS: I assume he will, yes. But the issue of the women [he groped or assaulted] is going to come back…. You have this massive cultural shift and it’s inevitable that his accusers are going to get their moment. You have this contrast between all of these other men whose careers have been annihilated. And here you have the president of the United States who has never apologized, who has paid no price for this whatsoever. Republicans are going to have to answer: Do you believe these women or do you not believe these women? That is coming.

 

 

Why companies hiring Interns, build their BRAND faster?

Why should company hire Intern?

Increase productivity: Speaking of additional manpower, setting up an internship program allows you to take advantage of short-term support. The extra sets of hands help your employees be more productive, prevent them from becoming overburdened by side projects, as well as free them up to accomplish more creative tasks or those where higher-level, strategic thinking or expertise is required.

Take advantage of low-cost labor: Interns are an inexpensive resource. Their salaries are significantly lower than staff employees, and you aren’t obligated to pay unemployment or a severance package should you not hire them on full time.Moreover, while their wage requirements are modest, they’re among the most highly motivated members of the workforce.

Benefit your small business: When looking for full time work, the top talent often go for big-name businesses. But when seeking internships, learning is the leading draw. Many candidates feel they’ll get more hands-on training, real experience, and mentoring opportunities with smaller organizations.

Advantages of doing the Internship for a student

Get Real Work Experience
The biggest benefit of internships is that they offer a safe space for students and graduates to gain work experience. This is important because most employers are reluctant to hire someone who’s never worked before, they think that with no experience, you’ll probably be unreliable and not know what to do or how to work. Of course, this creates a vicious circle with no way out which is why lots of graduates end up in completely unrelated fields.

Internships can be a great solution to this problem as they allow students and graduates to experience a real workplace. Apart from the vocational skills that interns gain, they also get lots of soft skills which are crucial to not only finding a job but succeeding at one as well.

Get a Taste of Your Chosen Field
One of the greatest advantages of internships is that they allow people to experience their industry and chosen profession. This usually has one of two effects – makes people more excited and drives them to work hard and build a successful career, or they realize it’s not the right career for them.

Boosts Your CV
Internships can also benefit your CV as they are a foolproof way to demonstrate that you have work experience, as well as other workplace skills. The skills can be relevant to your chosen profession, which is admittedly crucial in a CV, but they could also be other skills, including communication and people skills that employers value.

Helps You Choose a Specialty
An internship can help you identify a particular area in your industry or profession that you’re interested in and help you acquire more knowledge regarding this area.

Following are the major companies across the world always hiring Interns

  1. Facebook
  2. Google
  3. Qualcomm
  4. Microsoft
  5. Morgan Stanley
  6. Apple
  7. HP
  8. CISCO
  9. Deloitte
  10. JP Morgan and Chase
  11. Amazon.com
For any Recruitment related advice and quality human resource , feel free to mail Ms Simran (Head-HR @ http://suvenconsultants.com )

Rage of Demons: Session 4

In the previous session the players had reached the duergar city of Gracklstugh, and had started to explore the Whorlstone Tunnels. Unfortunately their companion who had told them that they could find a way to the surface had turned out to be a mad serial killer who had just wanted to get to the tunnels for his own reasons. But they continued to search the tunnels, having been asked to find out about the Grey Ghosts, a thieves guild of renegade duergar and derro.

After some exploration they found an alchemist of the Grey Ghosts and some duergar, which they captured. Having also found a shortcut back to the city, they brought the prisoners to the Keepers of the Flame. There they found out that the Keepers suspected the Grey Ghosts of having stolen a red dragon egg from Themberchaud, the dragon of the city, and were told to go back and look for it.

This time the group collected some of the mushrooms that could grow or shrink people, and used them to explore the narrower tunnels. That way they managed to sneak up on a group of enemies they hadn’t really been looking for: Cultists of Demogorgon, who were doing a ritual that apparently was responsible for the curse that made the giants sprout a second head and go rampant. They killed the cultists and reversed the ritual.

Finally they found the dragon egg with the leader of the Grey Ghosts near a strange obelisk, guarded by a spectator. The Grey Ghost turned out to be annoying due to his Blink spell. But in the end they killed him and his pet spectator, and got the red dragon egg. They found that the obelisk was a teleport out of the city, so if they had wanted they could have kept the egg and raised a dragon baby. But instead they brought the egg to the dragon (and not his keepers), who promptly destroyed the egg, as he suspected his keepers to use it to replace him.

So they left the city and traveled north towards Neverlight Grove. They only had two NPC companions left, who were myconids and wanted to go home. And Blingdenstone, the deep gnome city north of Neverlight Grove, was their best hope of finding a way back to the surface.

[Note that this journal entry is somewhat abbreviated, as there was a lot of dungeon exploring and fighting going on, which I didn’t want to recount in detail.]

The Chilling Trump Propaganda Airing Across Local News, Courtesy of Sinclair Broadcast Group

Americans are being told there was no collusion, and the president did a bang-up job in Puerto Rico.

As it closes in on a significant expansion into major cities and battleground states across the country, conservative local news behemoth Sinclair Broadcast Group has gone into overdrive with its pro-Trump and anti-media propaganda.

Sinclair is known for its history of injecting right-wing spin into local newscasts, most notably with its nationally produced “must-run” commentary segments. The segments, which all Sinclair-owned and operated news stations are required to air, have included (sometimes embarrassing) pro-Trump propaganda missivesfrom former Trump aide Boris Epshteyn since the spring.

Last week (one day after reportedly partying at Trump Hotel in Washington, D.C.), Epshteyn produced a new must-run segment essentially arguing that media are being too mean to the Trump administration:

Epshteyn’s latest video is yet another effort by Sinclair to adopt the Fox News model: By arguing that media at large is not to be trusted, it’s attempting to isolate local news audiences, suggesting to communities across the country that the only news they can trust is coming from Sinclair. (Not to be outdone, Sinclair’s other must-run personality Mark Hyman released a new segment the same day asserting full-blown anti-Trump “media collusion.”)

This segment is far from Epshteyn’s first defense of Trump from what he views as unfair attacks by the press, nor is it the first to suggest mainstream media are hopelessly biased and untrustworthy. It’s also not alone in looking like straight-up Trump propaganda.

In recent months, Epshteyn segments have also told viewers that:

All Americans should be more like actor Bryan Cranston, who remarked  during an interview that people ought to hope Trump succeeds for the good of the country. (Yes, this warranted an entire must-run segment.)

The FBI just might be targeting Trump because of his political leanings.

Deregulation under the Trump administration has led to a spectacularly growing economy.

The Colin Kaepernick-led NFL protests are really about how Trump gets genuinely upset when the flag is “disrespected,” as Epshteyn can personally attest.

The Trump administration’s response to devastation in Puerto Rico deserved a little criticism, but only polite criticism.

These are just (perhaps) the most egregiously propagandistic of Epshteyn’s must-run segments since Media Matters last documented his worst videos in August, and unfortunately there are plenty more to choose from. Epshteyn’s segments have also defended Trump and the GOP on the following: Jared Kushner’s Middle East diplomacy, ending the DACA program with a grace period, another revised Muslim travel ban, North Korea strategy, repealing the individual mandate in the Affordable Care Act, and moving the U.S. embassy in Israel to Jerusalem.

As it stands, Sinclair is broadcasting segments like these on stations across 34 states and the District of Columbia, particularly in local media markets for suburbs and mid-sized cities from Maine to California — and they could be coming to a station near you.

The local news giant is now awaiting approval from the Federal Communications Commission (FCC) and Department of Justice of its acquisition of Tribune Media, which would allow Sinclair to further spread its propaganda in the country’s top media markets, reaching nearly three-quarters of U.S. households. If this week’s deeply unpopular move to repeal net neutrality rules is any indication of the five FCC commissioners’ adherence to party lines, the FCC seal of approval for this deal is pretty much a sure thing thanks to its current Republican majority.

Media Matters has mapped out more than 15 communities that will be hit hard by the Sinclair-Tribune merger. You can also find a full list of stations owned or operated by Sinclair on its website, and here is the full list of stations it is set to acquire with its purchase of Tribune Media.

 

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Rupert Murdoch Seems to Have Forgotten That He Fired Bill O’Reilly

The only sexual-harassment problem they’ve had at Fox News was Roger Ailes, he said.

In light of the news that the Walt Disney Company had reached a deal to acquire most of 21st Century Fox, executive co-chairman Rupert Murdoch spoke to Sky News TV about the move and other business matters at the empire.

But when the topic of sexual harassment allegations came up and whether they affected the network, Murdoch called the accusations “nonsense.”

“It’s all nonsense,” he said. “There was a problem with our chief executive, over the year, isolated incidents.” Former Fox News CEO Roger Ailes stepped down in 2016 after over 20 women accused him of sexual harassment, and News Corp paid $45 million in settlements related to those allegations. Upon his departure, Ailes was awarded a $40 million exit package.

Murdoch told Sky News TV, “As soon as we investigated he was out of the place in hours — well three or four days. And there has been nothing else since then.”

Since then, since Ailes left News Corp, there has actually been quite a bit else.

The network’s biggest star, Bill O’Reilly was fired in April following numerous sexual harassment allegations and after the New York Times discovered that Fox had paid at least $13 million in settlements over complaints made against him. The network also terminated host Eric Bolling in September, after Huff Post reported that Bolling had sent unsolicited pictures of his genitalia to at least three female colleagues. Host Chris Payne was also suspended this summer after allegations of sexual harassment. He was later reinstated.

Murdoch claims the accusations were “largely political because we are conservative. The liberals are going down the drain. NBC is in deep trouble.”

The media industry, like Hollywood, the food industry and politics, has come under scrutiny for a culture of predation by men in power and systematic sexual misconduct. From NBC’s Matt Lauer, to CBS’s Charlie Rose, to PBS’s Tavis Smily, allegations of sexual harassment or assault have not been confined to conservatives. But to ignore how pervasive allegations specifically at Fox News have been is a very selective understanding of this current moment.

“There are really bad cases and people should be moved aside,” Murdoch said. “There are other things — which probably amount to a bit of flirting.” According to Sky News, the 86-year-old said that he did not believe sexual misconduct allegations had “affected investor sentiment towards his businesses.”

 

 

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Mobile games growing up

The #1 on the iOS app charts this week is Fortnite, despite the fact that the game only runs if you got an invite from Epic. The pull is that except for the control scheme the game is equivalent to the PC / console version. Likewise Civilization VI exists in a mobile version equivalent to the PC game, and Final Fantasy XV on mobile is also rather close to the console version. Meanwhile PC and console games are getting closer to mobile standards regarding their business models, if you consider lootboxes.

There appears to be a huge demand to play AAA games on the go. It is one of the explanations frequently cited to explain the huge success of the Nintendo Switch console, in spite of obvious battery life problems of the concept. But the Nintendo Switch as a mobile device at least still has the same JoyCon controllers, which works a lot better than just a touch screen for some games. I wouldn’t be surprised if we would see alternative controllers that can be connected to Android and iOS mobile gaming platforms in the future.

There are still some issues to resolve on the way. Civilization VI is $60 on Steam, but there are various deals to get it much cheaper; I personally paid $12 as part of a Humble Bundle Monthly. On iOS Civilization VI costs $65, and the best deal ever was the introductory half price. With the PC version having more options in the form of DLC, as well as user-made mods from the Steam Workshop, paying more for the somewhat less mobile version doesn’t look attractive. Final Fantasy XV is better, the Steam version costs $50, while the “pocket” mobile version is $20, and you can try for free or just buy some of the chapters if you want. As much as people might like the idea of mobile AAA games, the full price of a console game is very high compared to the usual price level of mobile games.

However the main attraction of high-priced AAA games is that they tend to be “pay once, play forever”. Some companies believe that when porting games to a mobile platform, they should rather use the business models of mobile games, sometimes to a rather exploitative extent. The Sims Mobile is only playable in short bursts, until you run out of energy; then you either need to wait for hours for the energy to restore itself, or spend real money to advance with prices that make the highly expensive The Sims DLC look cheap (The Sims 4 isn’t on Steam. The Sims 3 from 2009 is, and still has $550 worth of DLCs listed.)

Part of the reason that mobile platforms are catching up to the PC is that the period of fast development of PC graphics appears to be over. My 3-year old graphics card (Geforce GTX 970) in my 4-year old computer is still playing every game at good frame rates. I used to have to change PCs every 2 years to keep up. And as Final Fantasy XV pocket edition shows, you can downgrade graphics for mobile platforms and customers won’t care all that much, as long as the gameplay is good.

In summary, I do believe that there is a trend towards more AAA games on mobile platforms. And as long as that happens at reasonable prices, I’m all for it.

As the Trump Administration Continues to Threaten the Planet, This Is No Time to Be Complacent

As the days get darker, we must keep the flame burning.

Before he died on November 7, 2016, the great poet Leonard Cohen offered a prophetic warning in his final album’s title song: “You want it darker / We kill the flame.” As we near the northern hemisphere’s longest night of the year, it seems like a monumental challenge to keep the flickering flame from being extinguished.

In the U.S., human rights, environmental protections and social services are being snuffed out by executive order. Angry rhetoric from an administration that appears to thrive on division is fueling racial tensions. As drought-fueled fires rage, storms become more intense and unpredictable and flooding devastates communities, much of the world outside the United States plans how to meet commitments under the Paris Agreement. Yet the fossil fuel industry and its government sycophants continue to destroy ecosystems in their race to exploit every bit of climate-altering product they can before shrinking markets halt their rampage.

Even governments that say they’re committed to tackling climate change continue to promote pipelines, fracking and other fossil fuel projects and infrastructure. We also face the spectacle of two mad nuclear-armed heads of state trading childish insults, inching us closer to catastrophic confrontation.

Another great poet, William Butler Yeats, wrote presciently in 1919: “The blood-dimmed tide is loosed, and everywhere / The ceremony of innocence is drowned / The best lack all conviction, while the worst / Are full of passionate intensity.”

It’s not really true that the “best lack all conviction.” But as the days get darker, it sometimes feels overwhelming, hopeless.

We must keep the flame burning.

The light will return to this part of the world and the days will get longer, but we must act to make our lives brighter. The “passionate intensity” (or maybe just banal indifference to suffering) of those who would impose misery on many for the benefit of the few may be little more than the death throes of an outdated, destructive order. But it’s no time to be complacent. We must show that we shine brighter. Knowledge, kindness and solidarity can overcome ignorance and fear.

This truth is coming to light as more and more people reject the forces of darkness. #MeToo. Black Lives Matter. Idle No More. Women are speaking out against those who have oppressed them through rape, abuse and systemic sexism. People of color are standing up to the violence, hatred and inequality they have faced in countries claiming to value freedom and equality. Indigenous Peoples are demonstrating their knowledge and power and demanding an end to colonial oppression. Business people, religious leaders, politicians and citizens are demanding action on climate change and other environmental challenges. People everywhere are developing solutions to the problems we have caused through ignorance and avarice.

We must also work for better education, at home and throughout the world. Stabilizing population growth requires education for women and families, along with access to birth control and family planning. Democracies function best when people cast their votes and base their decisions on facts, critical thought and understanding rather than tribalism and rigid ideology. Those who have learned how to critically assess the overabundance of information that floods our daily lives are in a better position to contribute to positive change.

For many cultures, the winter solstice is a time to reflect, regroup and rededicate. As the light slowly returns, it’s a period of renewal and eventual rebirth. It’s a good time to celebrate that which holds true meaning and brings real happiness in life: friends, family, nature, connection. It’s also a time to reach out to help those who are less fortunate.

Every good deed, every positive act, helps the flame burn a little bit brighter. No matter how small or insignificant our contributions may seem, when we do good in the world, it adds up—and it will eventually overcome the darkness. Even an unconditional smile given to a stranger can cheer that person, who may then offer smiles to others, multiplying the effect and spreading joy.

As we near the solstice and enter the holiday season, I and the David Suzuki Foundation staff wish you peace and happiness for this year and the days to come. Let us all shine our lights to make the world a brighter, better place for all.

This article was written by David Suzuki with contributions from David Suzuki Foundation Senior Editor Ian Hanington and originally published by the David Suzuki Foundation.

 

 

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Do You know who is “Google PanDa” ?

Content quality comes up more and more in the SEO context. Focusing on content quality was the winning underutilised SEO tactic in our expert roundup, and low value content is one of the major causes of manual and algorithmic Google penalties, notably Google Panda.

Google Panda is a series of on-going algorithm updates and data refreshes for the Google search engine that the company rolls out to help refine its search algorithm to improve the value of search query results for users.

Panda is a special “filter” designed to de-rank low quality content, and since 2016, it’s a part of the search engine’s core ranking algorithm. This means that Panda updates are now rolled out faster and more frequently than ever before, with more sites affected by the update.

But the question is, what is “content quality”, exactly? How do you improve it, grow your rankings, and keep Panda away? Here are the 6 essential steps to audit your content against poor quality and fix the issues you find. But before we start.

How does Panda work?

The Panda algorithm (named after Google engineer Navneet Panda) is designed to help Google improve the quality of search results by down-ranking low quality content. The basic principle here is that Google assigns a particular quality score to each website in its index (the score is assigned site-wide, not to separate pages.)
Initially, Panda functioned as a filter applied to a pack of search results that Google considered relevant to a search query. The Panda score was re-ordering them, pushing down the low-scorers, and giving a boost to the highest scored content.
Now, as Panda signals are “baked” into Google’s core ranking algorithm, they no longer re-order the results, but form them together with Google’s other ranking signals.

How does Panda identify high quality content?

Sure thing, there’s no “gut feeling” that helps Panda identify real quality. Panda is only an algorithm that checks your website for a number of factors that Google assumes are features of a high quality website. Then, by applying some math, it gives the site a specific quality score based on the results of this check.

The good news is, if your site’s quality score is based on a number of separate factors, you can influence those factors to improve the score.

The bad news is… Google won’t disclose the exact quality factors it takes into account to calculate the score. So the list of Panda-prone issues below is an educated guess, based on what Google has said on site quality, and what trackable factors it can use to determine it.

6 steps to a Panda-proof content audit

So, we know that Panda is used to assign your website a particular score depending on its “quality” — now let’s think of the factors that may be involved in the assessment.

Step 1. Crawl your website to get a full list of its pages

Unsurprisingly, the first step in completing a content audit is to… find all your content.

And since the Panda score is assigned site-wide, it is not enough to audit just the most important pages — you need to check your entire site to make sure no low quality content is dragging your overall website quality score down.

How to check

  • Launch WebSite Auditor and create a new project for your website.
  • Enter your website’s URL and hit Next.
  • Now, give WebSite Auditor a couple of minutes (depending on the size of your website) to collect and list your site’s pages.
  • When the crawl is complete, switch to the Pages dashboard to view all your pages.

The optimal way to deal with problematic content largely depends on the size of your site.

  • For a small website (>100 pages), removing low quality content is something you can not afford. Your key strategy is to improve on every problematic page, rather than delete it.
  • For a medium-sized site (100-1000 pages), removing some of the low quality content is possible. But your main focus will be on improving content at least for the most important pages.
  • For a large website (>1000 pages), improving all problematic pages is a huge piece of work, so your focus would be to “weed out” and remove the unnecessary and low quality content.

Step 2. Check for thin content

Imagine you have a category page with only a few lines of meaningless text and hundreds of links to products. This is what’s generally called thin content. Google’s been focusing on combating thin content a lot lately, with both Panda and Fred.

Search engines use content to determine the relevancy of a page to a query. And if you barely provide any information that’s accessible to them, how are they to understand what the page is about?

How to check

1.In your WebSite Auditor workspace, locate the Word count column. If it’s not there, right-click on the header of any column to enter the workspace editing mode, and add the Word count column to your active columns.

2.Back to your WebSite Auditor workspace, sort the pages by their content length by clicking on the newly added Word count column.

Panda advice

Surely, quality is not all about word count, since there are cases when you can deliver value in a few hundred words. That is why there’s no “minimum word count” threshold that triggers a low Panda quality score. More to that, sometimes pages with a little over a hundred words do exceptionally well on Google and even get included into its rich answers.

But having too many thin content pages will very likely get you into trouble — so on average, word count under 250 words is a good indicator to locate problematic spots across your site.

Step 3. Check for duplicated/very similar content

Another factor that could be a signal of your site’s low quality is duplicated or very similar content across multiple pages.

How to check

1.In WebSite Auditor, switch to the Site Audit dashboard and locate the Duplicate titles and Duplicate meta descriptions factors under the On-page section.

2.If any of these have an Error status, click on the problematic factor to get a full list of pages where duplication occurs.

Panda advice

Very often, bigger sites have to deal with a huge amount of pages that need to be filled with content. And many of them resort to an easy way to fill out those gaps — by writing boilerplate text that’s the same on each page except for a few variables. This is what Google considers automated, low quality content.

So, besides weeding out the word-by-word duplicated content, pay attention to the similar-looking pieces (say, your page titles are absolutely identical in structure and differ only in a product name) that may be a sign of content automation.

Step 4. Check for aggregated content/plagiarism

What’s also synonymous with quality in Google’s eyes is the “uniqueness” of your content. As Google wants your content to add value and not simply repeat what’s already been said, having non-unique content on your website (e.g. plagiarized content, product descriptions duplicated in feeds used on other channels like Amazon, shopping comparison sites and eBay) is an easy way to get under Google’s Panda filter.

How to check

If you suspect that some of your pages may be duplicated externally on other online resources, a good idea would be to check them with Copyscape.

Copyscape gives some of its data for free (for instance, comparing two specific URLs), but for a comprehensive check you may need a paid Premium account.

Panda advice

Even though Google tries to identify the original source of content, experiments show that in many cases they are unable to tell the stolen content from the original.

So, to make sure content thieves don’t hurt your Panda quality score, take appropriate action if you notice someone’s using your content on their sites — either by contacting the webmaster to ask them to remove the copied content, or using this content removal form from Google.

Step 5. Check for proper keyword usage

Keywords and keyword targeting are the most basic and longest-running concepts in SEO. And if you’ve been in the search industry for quite some time, you may remember the days when SEO meant just having the right words in your meta keywords tag.

Sure, these times have passed: search engines now try to detect and punish websites deliberately using too many keywords in their content.

However, whether Google will admit it or not, their algorithms are still built upon keywords. And having a keyword in your title tag does improve your page’s rankings, meaning you simply can’t afford not optimizing pages for keywords.

So, the only ticklish question here is, “How many is too many?” And one of the ways to check this is by looking at top ranking competitors (because the sites that rank in top 10 are the sites that pass Google quality test with an A+.)

How to check

1. In your WebSite Auditor project, go to the Content Analysis module and select the page you’d like to analyze.

2. Enter the keywords you’ve been optimising this page for and let the tool analyse your page along with your top ranking competitors.

3. What you will see now is the average keyword usage stats, both on your page and competitors’ pages. Ideally, all content-related SEO factors should have a green Correct status. For any factors that don’t, click on them one by one and pay particular attention to the Keyword stuffing column.

4. If you’d like to go the extra mile and see how well your page is optimised for all topically relevant keywords (and not just the ones you specified), switch to the TF-IDF dashboard. Here, you’ll see the terms and phrases that your top ranking competitors commonly use in their content. Pay attention to the Recommendation column to find out which terms you may want to add or use less of.

5. Now switch to the Content Editor module to add or remove extra keywords and see your on-page stats recalculate for you as you type.

6. When you’re done, hit the Save button to save the optimized HTML to your computer, ready for upload to your site.

Panda advice

Remember the Hummingbird algorithm update? The one with which Google learned to recognize the meaning behind a search query and give a common answer to a number of “different-in-keywords” but “same-in-meaning” queries?

This update changed the way SEOs optimize pages — now we no longer think “single keyword optimization“, but try to make our pages comprehensive and relevant for a whole group of synonyms and related terms. So, utilizing synonyms and related terms will help you improve your pages’ relevance, rankings and avoid the keyword stuffing issues.

Step 6. Check for user engagement metrics

Though Google generally states that user experience signals are not included into their search ranking algorithm, real-life experiments show the opposite. And one of the metrics SEOs suspect Google to use is bounce rates.

Think about it — as Google tries to bring users the best search experience, it obviously wants them to find what they were looking for with the first search result they click on. The best search experience is one that immediately lands the searcher on a page that has all the information they need, so that they don’t hit the back button to return to the SERP and look for other alternatives.

Bouncing off pages quickly to return to the SERP and look for other results is called pogo-sticking, and it can be easily measured in terms of bounce rates.

How to check

1. In WebSite Auditor’s Pages dashboard, go the Traffic coming to pages tab.

2. Select all pages in this view, and hit Update Pages. From the list of factors to update, only select Page Traffic.

Panda advice

The thing to remember when analyzing your bounce rates is that “it’s all about user intent”. If the searcher is looking for a very quick answer (think “What’s the capital of Australia?”) — then, quite obviously, they will leave the page as soon as they get the information they need.

If the high-bounce pages you see on your site are of this kind — giving users the immediate answers they were looking for — then they are not something to worry about. In other cases, try to improve your content and user experience to lower the bounce rates.

Other Things To Consider:

1. Check for user-generated content issues.
User-generated content and how it affects Panda has been a hot topic recently, and it has gotten to the point where many SEOs are recommending to get rid of all user-generated content, claiming that Google sees it as a signal of poor site quality.

This is far from true, because we’re still seeing lots of websites based purely on user-generated content (think Quora) that are doing well on Google.

However, user-generated spam — for instance, irrelevant comments on your blog or poorly moderated forum pages — can put your site into trouble.

So if your website features user-generated content, make sure improving your moderation strategy is a priority.

2. Check for grammar mistakes.
Bad spelling and grammar can both impede user experience and lower the trustworthiness of your content in Google’s eyes, so don’t tempt the fate by leaving obvious grammar errors on your pages. You may want to use a specialized grammar tool like Grammarly, or simply copy your pages’ content and paste it into a word processor. This should highlight the spelling mistakes so you can update the content.

3. Check for intrusive ads.
Sure thing, Panda is not the reason to stop using ads on your site. As long as your ads don’t get obtrusive, that is. Not only do excessive and disruptive ads (pop-ups, above-the-fold ads, and so on) annoy visitors, they apparently get on Google’s nerves just as well. Remember, this kind of advertisements can also trigger the Fred update — another reason to say no to intrusive ads.

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Will Python replaCe JaVa ?

will python replace java

Is Java Dying? of course not but Python growing in popularity day by day. Each has its own strengths and weaknesses.

According to IT programming trends, Java is more popular than any other programming language in terms of number of jobs, number of existing Java developers, and overall usage statics in IT. According to the latest usage statistics posted on a popular technology survey site, Java is being used by 3.0% websites as a server-side programming language, whereas only 0.2% of websites use Python. However, all the recent reports have highlighted that the usage and popularity of Python is growing drastically compared to Java, where usage is coming down year on year.
At myTectra, we have been monitoring the trend of Python and Java since 2013 based on the number of Jobs posted in Naurki for the Bangalore region since 2013. In the below table, we can see that Java requirements are coming down year over year, whereas Python requirement has grown from 200 in 2014 to 6500+ in 2017.

Following job posting statistics from Indeed shows Python is the only programming language consistently growing, compared to Java.

job posting in IT for proramming

Difference between Java and Python

There are three main language characteristics that make programmers more productive with Python than with Java.
In Java, all variable names (along with their types) must be explicitly declared. Attempting to assign an object of the wrong type to a variable name triggers a type exception.That’s what it means to say that Java is a statically typed language.
Java container objects (e.g. Vector and ArrayList) hold objects of the generic type Object, but cannot hold primitives such as int. To store an int in a Vector, you must first convert the int to an Integer. When you retrieve an object from a container, it doesn’t remember its type, and must be explicitly cast to the desired type.

In Python, you never declare anything. An assignment statement binds a name to an object, and the object can be of any type. If a name is assigned to an object of one type, it may later be assigned to an object of a different type. That’s what it means to say that Python is a dynamically typed language.
Python container objects (e.g. lists and dictionaries) can hold objects of any type, including numbers and lists. When you retrieve an object from a container, it remembers its type, so no casting is required.

Java is a verbose containing more words than are necessary but Python is concise expressing much in fewer words. Java is not compact but Python is a compact language.

Python  is powerful, flexible, open source language that is easy to learn, easy to use, and has powerful libraries for data manipulation and analysis. Its simple syntax is very accessible to programming novices, and will look familiar to anyone with experience in Matlab, C/C++, Java, or Visual Basic. Python has a unique combination of being both a capable general-purpose programming language as well as being easy to use for analytical and quantitative computing.

Python become a language of choice for all the current trending Technologies in IT. If the current trends continues Python will become the most sought after language and overtake the number of jobs requirement in next 2-3 years.

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A question of consent and confusion

I would like to ask my American readers to leave now, as I am going to discuss some thoughts about sex which might offend the puritan.

I am very happy that I am over 50 and married, because if I was a young man I would be very much confused by now. According to polls a lot of young people in America these days believe that complimenting a woman or asking her for a date is sexual harassment. And you can’t read the news these days without reading some report on there being a “rape culture”, with an implied or even outspoken presumption that all men are rapists.

Fact is that the overwhelming majority of men are not rapists, by any reasonable definition of the term including all forms of non-consensual sex. While it is certainly true that rape is under-reported as a crime, even if you consider a 90% rate of under-reporting, that would raise the rape rate in the USA from 30 per 100,000 population to 300 per 100,000 population. Which still leaves over 99% of men being not rapists. In Germany some time ago there were some cases of sexual harassment committed by immigrants, which led to the far right claiming things like “all Muslim men are rapists”. The liberal left loudly protested against such a sweeping and obviously untrue statement. I’m still waiting for the same reasoning to be applied to the defense of white, non-immigrant men.

I totally applaud the movement of outing pigs like Harvey Weinstein up to and including the point where they should go to prison for any rapes they committed. However I do think there are important values enshrined in our justice system, like people being considered innocent until proven guilty, which I see somewhat in danger in some of the cases. There have been cases where the falsehood of a rape accusation could be proved in court, although of course that takes years and by the time the media career of the accused is long dead. Thus a presumption that all men are rapists is not only unfair, but actually a danger to the rule of law.

What must be confusing for young people is that at the same time harmless flirting is being criminalized, the access to sexual images and even sex has never been easier. Doubly confusing if you hear that the changes to laws about prostitution in many European countries are called “liberalization”, while the puritans in the media complaining about men’s sexual advances are also called “liberals”. You end up with a view of the world where there are “good girls” which you better even don’t look at, better not talk to other than professionally, and certainly never touch, and there are “bad girls” on porn sites, webcam broadcasts, Tinder, in strip clubs or brothels (NSFW). I’m sure some people concluded that the crime of the Presidents Club was to have invited the wrong kind of girl to their party.

There is a strong correlation of that with economic inequality. The “good girls” are generally richer than the “bad girls”. In other words, they are the same girls, they are just on different levels of Maslow’s hierarchy of needs, and so they differ in the relative importance they place on money and on being treated like a lady. Instead of blaming all men and starting a gender war, maybe we could come a lot closer to universal respectful interactions between men and women by introducing universal basic income.